3 Ways to Use Social Media for Your Business in 2015

So 2015 is finally here and those of us with a small to medium business usually start thinking about the year ahead. How was 2014 for you? If it kind of sucked and you’d prefer to move on sooner rather than later, perhaps this article will be of some use. You see, social media is a huge part of our lives whether we like it or not and if you’ve managed to keep your SME afloat without using these platforms, you could be missing out on a huge opportunity. Social media is not only a fantastic way to keep in touch with our nearest and dearest, but thousands of astute business people are harnessing its almost limitless qualities to find new customers across the globe. Here we’ll look at 3 ways that you could use social media in 2015 in a way that will both reinforce your exiting business plan and elevate your potential to the next level and beyond.

  • Selling your products or services – Social media is perfect for selling your brand, whether it is service or product based or both! Simply set up your blog as a shop window and start sharing your good stuff on your social media platforms. It is a direct way of marketing but as long as you have the quality there, you should have zero issues whatsoever. Always remember to avoid the hard sale though because this style of marketing needs a little finesse mixed in for good measure. They know they want what you have ion offer, just use some charm as well before mentioning the price or terms of service.
  • Become an expert – Okay, this is the same as how to make your blogging a success, by setting yourself up as a leading resource. So long as you are in an industry that you know lots about, you can use your social media connections to share your thoughts. Encourage your followers to come at you with their concerns and be there to help every step of the way. Just remember to put the hours in and never turn anybody away, no matter how trivial it may seem at the time. It will pay off in the long run and your products and services will soon come into focus, for all the right reasons.
  • Customer service matters – More of the same really, except this part comes after the sale has been made. If any of your customers have a complaint to make, rather than keeping it on the lowdown, elevate the issue for all and sundry to see. Providing that you fix the problem in a friendly and transparent way, you and your brand will be golden once more! Respond in a timely fashion and if you can’t fix the problem, offer a refund or an better alternative. This type of openness will be noticed and pretty soon your reputation will be on the up.

We’ve given you 3 gems that social media marketing brings to the table, so what are you waiting for? Make 2015 the year that put you and your brand on the map forever!

Author Bio :

Phil Hall is a friendly blog owner who loves publishing your well written guest posts. You can read about more of his bright ideas Click Here or Visit : http://citgo.ws/.

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